2022 brings exciting innovations in web design that will help improve user experience and enhance personalization. This year we will see even more creative website designs and new technologies in website development. Use this guide to get a head start on these web design trends and stay ahead of the pack.

If you are looking to create a website or update an existing one, follow along with us and you will be able to identify trends that will significantly help you improve your site - not just make it look better!

Why is web design important?

Web design is a creative field that does much more than create beautiful imageries. Thinking about a website as the face of your company in the digital universe, when you invite someone in, one of the goals of web design is to ensure that the entire experience is pleasant and suitable for your target audience.

In addition to the way content is presented, quality web design goes far beyond colors and layout, leading users from point A to the conversion point.

It’s a crucial discipline that impacts how your audience perceives your brand and will set the tone for the rest of your marketing strategy.

Finally, not only web design affects user experience, but it also has an enormous impact on your search engine performance, which is why it’s so important to invest in SEO-focused web design from the start.

We are not exaggerating by stating that web design can make or break your business and that you should invest in a good web design to serve you for years to come!

What are the current trends in web design?

There is no way to stop the pace set off by the emerging web design trends for 2022.

Modern web design will keep the dynamism and sophisticated effects we already started seeing before, but focus on a slightly more practical philosophy of the elements that will put a radiant spotlight on the browsing experience.

Let us see what the future holds, and dive into the hottest 12 web design trends that you may want to consider to make your website stand out from the crowd:

top 12 web design trends in infographic
  1. Micro-animations: From interactive storytelling to animated effects that react to visitors' actions on your site — there is no better way to set a modern tone than using on-site interactions to create unexpected user experiences. Information can be hidden behind a particular visual element until a visitor hovers over it and reveals it, keeping a clean website layout and providing a surprising effect.
  2. Modern Minimalism: Pages will continue to be more minimalistic, but dynamic and fluid. Even when there are animations, the movements will be simple and aimed at consuming information with ease. Without flashy features to distract visitors from achieving their goal of finding the most relevant information on this site.
  3. Light and Dark Modes: Attentive to user comfort, companies began to offer light and dark mode versions of their website, providing users with a low-contrast site that is easier to look at in low-light environments. In the same way, you can expect to see many soft pastel shades on websites all over the world, which are not only visually pleasing but also provide a calming effect.
  4. Monochromatic designs: Black and white color schemes, as monochromatic designs, are one of the strongest and most beautiful design trends of the year. While it may seem a little intimidating, it can be liberating and help boost creativity, with results that can be stunning, as this style produces a cleaner appearance and causes elements containing color to draw the user’s attention.
  5. Gradient Color Schemes: Prominent in print and digital design, we expect to see more and more gradients incorporated in new website designs throughout this year. The effect you get from combining various colors and distortions continues to give brands a bold look on the web.
  6. Illustrated Web Design: One of the main reasons why many web pages are replacing photography with illustrations is because illustrated images typically load faster than photography. Besides, custom and unique illustrations can be a fantastic way to inspire or explain tough concepts that may be more difficult for a photo to convey, creating a memorable experience!
  7. Glass morphism: It is a combination of transparency, movement, and blur, capable of making the elements of the pages behave visually like glass. Letting you add color to different areas of the page without affecting the readability of the text and images placed on them. Combined with subtle movements the glass effect can make a website look 3D.
  8. Immersive 3D elements: Three-dimensional elements are increasingly popular in web design and can be used to give your website a modern look, showcase your products in detail, provide extra insights, or add visual interest while providing a more immersive experience to the user.
  9. Homepages without images: No photos? No problem! Present a homepage without any image, and you will be on-trend in 2022. An image-free design allows experimenting with other techniques, such as animations, hover states, or additional elements, as a large text with an interesting font.
  10. Typography to the forefront: Big bold fonts - with attention-grabbing titles - are everywhere and look fantastic. When it comes to today's web typography, there really are no rules and designers are playing with a little bit of everything. Brutalist Typography can be viewed as a reaction to the lightness and minimalism of today’s web design, giving a metropolitan vibe to the websites. A beautiful addition to this is kinetic typography, which uses moving text to guide the user’s eyes through a page.
  11. Non-Traditional Scrolling: For a unique user experience, you can try different scrolling techniques, with surprising interactions between texts and images. Just as scroll-triggered animations, capable of increasing time on page and engagement. Well applied, this UX design trend can be an effective way to make it easier for users to convert.
  12. Detailed Footers: Who would have thought that website footers – especially those with a lot of information – would be a trending element of website design? Mega footers can now incorporate extra elements in the footer space and adopt an almost brutalist style to create a distinct sense of organization that allows users to easily find what they're looking for!

User Experience and Responsive Web Design

In addition to design, you need to think about creating online content that can be viewed on any device and that is easy to load to keep users on the platform for as long as possible. This is called Responsive Web Design!

Whatever device someone uses to access the internet, they expect a positive experience. So, both content and layouts must be optimized for screen size and resolution

Besides a greater reach and a greater number of visits and conversions, there are three more reasons that justify the importance of responsive web design:

  • • Greater trust: A website without responsive web design is equivalent to a website with a poor presentation, which users simply do not trust and stay away from.
  • • Search Engine Optimization (SEO): as all search engines also seek to offer their users the best possible browsing experience, by including responsive web design on your website, you are helping to get to the top of the Search Engine Results Page (SERP) faster,
  • • User experience: Responsive web design ensures that the user experience is positive, whatever the device, which leaves a positive image of your brand or company among users.

Therefore, quality web design balances the aesthetic and the functional aspect of websites, considering both user experience (UX) and user interface (UI). Plus, allowing the most important information to stand out. Always with a clear embodiment of your company’s brand personality, and a distinctively graphic effort that appeals to your customers.

These steps make a successful website and contribute to an increased conversion rate with greater revenue potential.

Knowing, of course, that with Metaverse soon dominating the headlines, websites are going to have to become even more personal and memorable by implementing new technologies of Virtual Reality, Augmented Reality, and Artificial Intelligence, as it’s happening already with mobile applications.

How to prepare for future web design trends?

Web design is an ever-changing field, and it can be hard to stay on top of all the latest trends. The reason why we've taken the time to review some of the most important web design trends for companies in 2022, is to inspire your website for the future.

Are you looking for an experienced team that can help you create a website that looks modern and professional? We’ll help you design, develop and market your website to get the results you want!

Our development services provide fully customized, feature-packed, high-performing websites that capture your brand and deliver tangible business results. And incorporate all digital marketing aspects like SEO, web design, content marketing, and more to improve your conversion rates and achieve your goals.

If this sounds like something that could benefit you, we would love to talk with you about how we can help! Schedule a free consultation now, or contact our team for more information.