Utina Full Branding & Marketing Project | Netwired
Case Study

All our Branding & Marketing work for one special client, Utina!



What we did

Digital Marketing


tablet mock-up of Utina's website

The Challenge

Utina project came to us at an early stage of this company. With only the name, Utina needed our support to bring their brand to life. Our task was to build all the brand elements from scratch. This brand did not only need to understand its own foundation, but also needed a way to materialize it visually. We are very proud of what we achieved, and we hope you like it too.

Our Solutions


Brand Strategy

A key milestone for this project was to define clearly the Strategy for Utina's brand. Through a series of workshops we tried to understand what Utina represents and the reason they exist, their core personality and who Utina wanted to service.

Utina's tagline

Brand Identity

We first redesigned the logo and branding materials of Utina to give the brand a fresh contemporary look and allow for a more versatile usage of branding materials.

Utina's visual identity image
Design & Development

UX-UI Design & Development

Working closely with the Utina team, we led a number of brand, User Experience strategy and content strategy sessions that provided an opportunity to immerse ourselves with the company goals, ambitions and brand mindset.

As an outcome, we identified the site required an information re-architecture to streamline the user experience and surface the company’s key service offerings. The goals we set in these meetings went on to incite our wireframes and overarching project strategy.

Website screens from Utina's website

Digital Marketing

Another important step for Utina's project was to define their digital marketing targets and create a custom strategic plan that would allow them to achieve that. Through a number of meetings we defined which channels we would be using to communicate Utina's work and solutions.

Utina's Linkedin banner
Utina's Post graphics
Utina's Post graphics

Our Satisfied Clients

Jemil Ben Romdhane image, founder of Utina

"We are very pleased with our cooperation with Netwired. we brought them a big challenge and they were nothing but professional and up for the task. We will keep cooperating with Netwired on a daily basis to ensure that the good work done for Utina has a continuity."

Jemil Ben Romdhane, Founder & CEO


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